Lead Generation
Lead Generation is the lifeblood of your business. Your ability to consistently attract a steady flow of leads and convert those leads into paying clients will determine your business success. There is only one reason to generate leads and that is to monetize those leads, so you have to focus on leads that convert to income.
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Lead Nurturing
Not all prospects are ready to buy right now. People are much more likely to buy from someone they know, like, and trust. If your are not currently getting permission from your prospects to follow up with them and develop that relationship over time, then you are wasting time, money, and resources.
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Market Research
It does not matter what type of business you are in, the most important part of crafting a marketing message is to know your market. Regardless of how good your message or offer is, if it is not being seen by people in your market who are ready, willing, and able to buy your product or service it will FAIL!
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