Web Design –
Whether you are a brand new business in need of your first website or you are an established business who needs a fresh new look for your website, we can help you turn your vision into a beautiful and user-friendly sales and lead machine. Times have changed and a website has to do much more that just look good. Today’s business websites have to be interactive and engaging. They have to provide value to get visitors to stick around or come back and it is important to know how to present content and information to maximize the perceived value of your website and your products or services.
We prefer to build websites on WordPress, because of the many benefits that WordPress provides. One of the reasons that our clients love WordPress is that once we build the site to your specifications, anyone can be given access and can easily update the site from any computer with an internet connection. This is very empowering to many businesses, because most website updates can be done without having to call a web master or wait around on the files to be updated. With WordPress, updating your site really is as easy as writing a Microsoft Word document. One of the many reasons that we like WordPress so much is that it has so many powerful search engine optimization tools build into it.
In addition to planning and building you website, we can also manage all the on going, web related, needs your company may have. Such as…
Software updates
Posting new articles or customer support
Project management solutions
Shopping cart & e-commerce integration
Image galleries & multimedia
Email marketing strategies & newsletter integration
Internet marketing –
Internet Marketing consists of promoting a person’s or a company’s website on the Internet. Three ways this can be done are:
- Search engine optimization (SEO) – Optimizing a site so that it ranks higher in the search engines for specified keywords. SEO can be the most cost effective form of marketing, and should be thought of as the foundation for every other marketing strategy that your company will use online or offline. It does require careful planning and ongoing maintenance in order to remain effective.
- Pay per click marketing – An advertising platform that only charges a client when someone clicks on the ad. The ads are primarily served on Google.com and it’s network of sites (including private publisher sites through Adsense). The set up is less than SEO, but management and reporting requires more time.
- Social media optimization – This involves using sites like Facebook.com, Twitter.com, Digg.com, stumbleupon.com, and reddit.com to promote a website or content. In other words, we will get all of your social media fan pages and accounts optimized to better promote your brand and strengthen customer relationships. Social media can be one of the most powerful tools to promote your company and products, but most business owners fail to use social media to it’s potential and are therefore leaving money on the table for their competition. This can be a huge source of traffic!
Reputation Management & Repair –
If you or your business has been affected by inaccurate negative information or bad reviews that someone has posted on the internet, then we can help restore your good name. We know how hard you work to keep up your good reputation and we also know how damaging one bad employee can be to that good reputation if they attempt to smear you or your company online. We will help you take control of your online presence and make sure that when your customers search for you or your company online they will find information that you want them to see.
Consulting –
We also do consulting on website design and implementation, Internet marketing strategies, direct mail marketing strategies, technology consulting, etc. Basically, whatever a client needs we will help by leveraging our experience and resources to help you reach your business goals and beyond.