3 Ways Video Marketing Can Boost Your Sales

Technology has become the leading advertising medium in today’s consumer market. Wireless Internet technology and high-speed connections now make it possible for businesses to connect with consumers on a real-time basis. Some statistics show that most people now have daily access to the Internet, in some form or another.

Direct mail and print media marketing is falling by the wayside in favor of technology-based mass communication, and the latest trend to hit the ground running is video marketing. Video marketing enables businesses to reach their website visitors on a more personable level. It puts a face to the name, so to speak. If you are interested in bringing your business’s Internet marketing to the next level and edging out the competition, you should be looking into video marketing and what it can do for you.

Here are three ways in which video marketing can boost your sales:

Having videos on your site increases your search engine rankings. As a matter of fact, video has been shown to increase Google rankings by as much as fifty percent! This is an impressive number, and a very important factoid, considering search engine ranking is quickly becoming one of the most important aspects of effective web design. After all, your website just isn’t working for you the way it should if people aren’t seeing it.

Video marketing enables you to speak directly to potential customers. That means you get to decide what you want to say. Rather than just leave it to your web’s text and graphics, you get to impart your business’s message in a way that you feel is relevant to what your customers are looking for. Video marketing is your chance to demonstrate a new product, explain the philosophy behind your service, and/or simply greet customers on a personal level.

You can link your videos to social media sites in order to rapidly expand your customer base. YouTube is currently the second most used search engine in the world! When you put your videos on your business’s YouTube page and link it back to your business’s website, you are literally adding millions of potential viewers to your site’s traffic. Link your videos to Facebook and Twitter and the possibilities are endless.

Simply put, videos make your business more personable, and people respond to personable. Creating videos for your business’s website puts a face to the name, so to speak, and allows you the opportunity to greet potential customers with a virtual handshake and a smile. When you post videos on content sharing sites, you are literally inviting people to visit your site, and you are able to demonstrate your business’s positive attributes to them before they even click on your site’s link.

 

Getting Started With Video Marketing

 

Here are some video marketing tips to get started:

Get the right equipment. You don’t have to spend a lot of money in order to produce high-quality videos, but it will take at least a small investment. You will need a camera, a tripod, and direct lighting. Lighting is probably the single most important factor when it comes to making professional-quality video, and it can be as simple as a fluorescent light pointed directly at the speaker.

Put a lot of thought into your video title(s). It is a good idea to use a title rich with keywords that are relevant to the video’s content and to your website’s purpose. Search engines will use your title to rank your page, so be sure to consider it carefully.

Prepare your key points before recording your video. Your video may be the first impression you make with potential customers. You don’t want to be fumbling over words or ideas. Outline the main ideas you want to express through your video on paper, then do a few practice runs before recording.

Avoid having a script. You want to come off natural and authentic to viewers, and reading from a script doesn’t allow for that.

Win viewers over during the first several seconds of the video. Studies show that web surfers generally decide whether or not to continue watching a video within the first fifteen to thirty seconds. Be sure to express to viewers what they will get out of watching your video and why they should stay at the onset of the video if you want to keep their attention.

Keep the tone conversational. Look into the camera and speak as though you are having a conversation with a friend or acquaintance.

Include a call to action at the end of your video. Don’t leave viewers hanging. You just took the time convincing them of the value of your product or service – now tell them how to proceed as your customer.

Create a YouTube account for your business. Upload your videos to YouTube, the world’s second largest search engine, and link it back to your business’s website.

Video marketing has staked its claim in the world of business Internet advertising. In this fast-paced, technology-driven market, you simply cannot afford to get left behind. Contact us, Media Impax, for your video marketing needs. Your video marketing success is our business. Call us now at (205) 789-9084, or email: trent@mediaimpax.com.