Why Facebook Is The Hottest Social Media Site

The popularity of Facebook has revolutionized communication around the world, by enabling friends to connect across continents and by creating a cost effective marketing network that all businesses can make money on regardless of their size or budget. Facebook is, by far, the most popular social network in the world, with over 750 million active accounts worldwide and over 250 in the United States. It is estimated that there are hundreds of thousands of social network sites, many that were even around before Facebook, but none have had the success that Facebook has seen. No other social networking site has yet to measure up to Facebook’s fun and user-friendly features.

It is not a coincidence that Facebook is the hottest social network in the world.  It’s creators have thoughtfully fine-tuned every aspect of Facebook, from easy photo sharing to simple chat functions that mimic a face-to-face conversation. Some of the reasons that friendships and businesses alike have flourished on the pages of Facebook for are:

• ALL businesses can make money on Facebook.  Companies with even the smallest of marketing budgets can find a way to promote their brand or product on Facebook with one of the many money-making tools available. From low-cost advertising to simple word-of-mouth, Facebook ads and fan pages get people talking and sharing, and it is easy to spread the word and reach countless potential new clients with minimal expense and often a much higher rate of return on advertising compared to traditional advertising mediums.

• There are fan pages for every interest.  Because Facebook fan pages are so easy to create, anyone can have one. It doesn’t matter what you might be interested in or what you are passionate about, fan is a great way to connect with and meet like-minded people and businesses from around the world.

• People are saving money with Facebook.  With the competition to win your business being so high, businesses often lure customers in with coupons and special deals available only on Facebook, which can turn into big savings for social media savvy shoppers.

• It is simple and fun to use.  You do not need to be a techie person to use and enjoy every aspect of Facebook. From simple posts and status updates to advanced Facebook marketing, anyone can quickly learn and master all that Facebook has to offer.

• Customizable privacy settings.  With detailed privacy settings, Facebook users enjoy personalized security settings to protect their identities and shield them from unwanted solicitations, allowing them to interact with other users and maintain a comfortable distance if they so choose.

The creators of Facebook know what people want and need in a social media site and they are continually updating and adjusting Facebook’s many user functions and adding fun new touches and great new ways to connect with others and improve the Facebook experience. For millions of Facebook users, Facebook is a part of their daily routine, and catching up with friends on the other side of the globe in an instant is just a normal part of their everyday lives. Facebook has forever changed how people people network, communicate and interact, both online and offline.